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Why don't habits stick? (And why nothing is wrong with you)
For years, I thought I was broken.
I’d start strong—journaling, meditating, early workouts—only to quit by Day 4.
I assumed I lacked discipline.
But the truth was simpler: I was trying to follow a "perfect" system while living a beautifully messy life.
I didn't need more willpower.
I needed a system that actually had room for my reality.
Hi, I'm Tina
I’m running a public experiment in 2026 to prove that consistency looks different from what we've been told.
As a mom and a growth marketing consultant who’s spent over 17 years driving customer outcomes for high-growth startups globally, I’ve spent my career studying why people do what they do.
I’ve learned that systems only work when they account for real human behavior—not perfect robots.
Most habit systems are built on "streaks." If you miss one day, you reset to zero. It’s fragile, punishing, and it triggers a shame spiral that makes us want to give up.
I think of habits differently.
That's why I created Habit Capsules that help build your Habit Wealth. Think of them like a vitamin pill: a tiny, concentrated dose of an action that you can "pop" even on your busiest day.
The way I see it…
Streaks are a great way to build rhythm, but they are a poor way to measure progress. A streak only tells you if you were perfect. Habit Wealth tells you how much you've actually grown.
Streaks
Great for building rhythm, but streaks measure perfection. Miss one day? Back to zero.
Habit Wealth
Measures how much you've actually grown. Every action adds up. Nothing is lost.
Stop Chasing Streaks. Start Building Habit Wealth.
You Decide Your Capsule
A Habit Capsule is the smallest unit of effort you cannot say "no" to: two minutes of yoga, one paragraph of journaling, or a single glass of water.
Accumulate Habit Wealth
Instead of a streak that breaks, every capsule you "pop" adds to your Habit Wealth.
Imperfection Is the Feature, Not a Bug
If life gets chaotic and you miss a day, your wealth doesn't vanish. You don't reset to zero. You simply pick up your next capsule and keep building.
A Data-Backed System Tested Over 200+ Days
In 2020, I ran a personal experiment to test if consistency could exist without perfection.
I moved away from "all-or-nothing" tracking and built a system focused on cumulative evidence.
The results shifted my understanding of habit formation.
  1. The 200-Day Dataset: I tracked seven core habits—including Yoga, Meditation, and German study—logging every win and every "zero" day.
  1. Evidence of Growth: My data showed that while daily performance fluctuated, my Habit Wealth (cumulative progress) never stopped growing. For example, my Yoga "wealth" grew from a single 10-minute session to over 500 points of accumulated effort.
  1. The Women-Only Pilot: In 2022, I shared this data-driven framework with a cohort of driven women with busy lives. They achieved a 100% completion rate because the system rewarded their progress instead of punishing their interruptions.
Note: A detailed blog post of the findings is coming soon.
Build Your Habit Wealth with Me (Coming Soon)
I am currently selecting a small, private group of 15 driven women leading busy lives for an intimate, high-touch implementation sprint starting in Q1 2026.
I’m keeping this group intentionally small because I’m not interested in just "touching the surface" of your habits.
I want to deeply impact how you show up every day.
Through this, I will share how you can apply this exact framework in your life to build consistency, just as I did to stay consistent for over 200 days.
As a participant, you will receive:
  • A custom Habit Dashboard
  • Direct feedback on your habit architecture
  • Group accountability to ensure your systems stick
✓ Accountability with Heart 💗: Your accountability squad celebrates wins (and notices when you're quiet). This is how you finally succeed.
My 2026 Public Experiment – A Working Journal
I am currently running a new experiment to further refine the Habit Capsules framework. I am tracking my habits in real time and sharing my observations in my bi-monthly free newsletter – The Consistency Collective. Sign up here!
This is a live research notebook. You are watching me build consistency in real time, using the same "vitamin" capsules I used in 2020.
What I’m unpacking here:
  • Real-Time Data: I share the data as it happens—the 10-minute wins, the days that stay at zero, and the adjustments.
  • Applied Science for Busy Lives: I unpack the behavioral science behind the data, showing you how to "prime" your environment for success.
  • System Refinement Focused on Women: I’m constantly refining how this system accounts for the unique challenges women face, from hormonal cycles to the mental load.
Tired of starting over? Join the Consistency Collective
Every fortnight, I share one practical lesson from my ongoing habit experiment. I combine principles of applied behavioral science to show you how to make progress without relying on willpower.
  • Universal Habit Systems: Actionable strategies to help you stay consistent with your goals while managing a busy career and personal life.
  • A Focus on Women: Specific insights on navigating the unique challenges women face, from managing the mental load to working with your natural energy cycles.

No pressure. No perfection. Just quiet observations and actionable insights delivered fortnightly. No spam, just real observations from my lab. Unsubscribe anytime.
This is a working journal. These are notes, not conclusions. Habit Capsules — collected slowly.

FAQS: Your Questions, Answered

Here are some common questions about Habit Capsules and this journaling experiment. If you have more, feel free to reach out! Is this system only for women? The behavioral science is universal. However, I focus on women because traditional advice often ignores the unique challenges of managing household mental load and biological energy cycles. Anyone who wants a more flexible way to grow is welcome here. Will you be teaching this system or hosting a group program? Yes. While this site currently serves as my public experiment and working journal, I am planning to conduct, hands-on cohort for those who want to build their own Habit Wealth. To ensure everyone gets personalized input and one-on-one support, I limit the group to a maximum of 15 women. If you want to be on the priority list, make sure you’re subscribed to the The Consistency Collective.—I’ll be sharing all updates and early access there. How is Habit Wealth different from traditional habit tracking? Most systems focus on "streaks"—if you miss a day, you reset to zero. Habit Wealth is cumulative. Every time you complete a "Habit Capsule," you add to your total progress, meaning your hard work never disappears if life gets in the way. What exactly is a "Habit Capsule"? It is the smallest possible unit of a habit—something so short you can’t say "no" to it, even on your worst day. Examples from my experiment include 10 minutes of yoga or 5 minutes of meditation. What if I have zero discipline right now? The system is designed for that exact feeling. We don't start with discipline; we start with "Environment Priming" and tiny actions that require almost no effort to execute. What happens if I miss a week or a month? Nothing is lost. Your Habit Wealth is a "bank" of your total effort. You don't "break" a chain; you simply pause. When you return, you start adding to your existing balance rather than resetting to Day 1. Cohort & Mentorship FAQ • What exactly happens during the 4-week cohort? It is a hands-on implementation sprint. We don't just talk about habits; we build your personal "Habit Wealth" engine. You will identify your core capsules, set up your tracking environment, and learn how to navigate "Zero Days" without losing momentum. • What is the "Habit Dashboard" I’ve heard about? It is the proprietary tracking tool I developed to move away from "streaks" and toward "accumulation." As a participant, you get a copy of this dashboard to visualize your progress and see your habit wealth grow in real-time. • Why is the group limited to only 15 women? I don’t believe in "half-measure" coaching. I would rather deeply impact a small group of lives than do a half-hearted job for a hundred people. I limit the cohort to 15 because that is the only way I can provide the direct, one-on-one feedback necessary to ensure your system actually works for your specific life. Apply here to be one of the 15 women • Is this for beginners or people who already have habits? Both. The system is designed for anyone who feels that traditional productivity advice is too rigid. Whether you are starting from zero or looking to optimize a complex schedule, the framework scales to your current capacity. • What is the investment for the Q1 cohort? Pricing and full schedule details will be announced in the coming weeks. Those on the waitlist will receive the application link first before it is shared publicly.